Connect with your car.

Entune™ is a revolutionary in-car experience that keeps you and your Toyota connected. It's never been easier. Just download the Entune™ mobile app to applicable phones, and you can access a variety of in-car applications from your phone. You can control the applications by using the touch screen or voice commands (Bing only at launch). Entune™ will be available as an option on select models this year.

Features

Bring the power of a decision engine to your car with Bing, the decision engine from Microsoft^®. Its voice-activated search and organized results will help you travel with confidence.

There is always something to listen to with iheartradio. With access to more than 750 local radio stations from across the country and exclusive artist content, you won't know what to listen to first!

Listen to the music you love with Pandora personalized radio. Create your own radio stations based on your favorite songs, artists and genres. Every drive can have the perfect soundtrack.

Seeing a movie on a whim has never been easier with Movie-tickets.com. You can find local movie times, read movie reviews and even purchase tickets while in your car.

Decide where you want to eat while you're on the road with OpenTable. You can browse local restaurants by cuisine, price and availability. Once you settle on a restaurant, you can make a reservation from inside your car.

Sports, Stocks, Traffic, News, Weather and Fuel Prices

You can also get the latest sports scores, keep track of your personal stocks, check traffic and weather, and compare fuel prices.

Prius c

Prius c Concept: Small "city"-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.

Prius Plug-In Vehicle: the Best of Both Worlds

Since its initial launch 10 years ago, one of the Prius' main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go. With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds - the superior fuel economy of the Prius with added EV driving capability.

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph. Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts. It can be "topped off" anytime with a convenient short charge.

After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America. Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.

Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities. The program?s goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers. This will help pave the way for an on-sale target in the first half of 2012.

The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.

When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.

RAV4 EV

The first-generation Toyota RAV4 EV went into production in 1997. Powered by a nickel-metal hydride battery pack, it had a real world driving range of 80-110 miles on a single charge. 1,484 vehicles were sold or leased in the U.S., and more than half of those are still on the road today.

The second-generation RAV4 EV demonstration vehicle represents an important milestone in Toyota?s unique collaboration project with Tesla. A key aspect of the partnership is to establish a new product development model that incorporates Tesla?s streamlined, quick-action approach. Under this new process, Tesla is responsible for supplying the powertrain and related components according to Toyota engineering specifications while Toyota works to seamlessly integrate the powertrain.

In comparison to the RAV4 V6, the RAV4 EV electric powertrain adds 220 pounds, yet the rate of acceleration is nearly equal. Actual real world driving range is approximately 100 miles from a full battery charge. The demonstration vehicle features distinct exterior styling changes, including a new front bumper, grille, head lamps, fog lamps, and 18" alloy wheels. The interior received custom seat trim, multimedia dash displays, push-button shifter and dashboard meters. The RAV4 platform brings a 73-cubic-foot cargo area with rear seats folded down - no cargo space was lost in the conversion to an electric powertrain. The technical features and appearance of the RAV4 EV demonstration vehicle will serve as targets for the fully engineered, market-ready vehicle, expected to launch in 2012.

For more information on the RAV4 EV, please visit www.toyotarav4ev.com.

2010 SEMA Show: Toyota Prius PLUS Performance Package

The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. The new PLUS package also features several Toyota accessories that complement the Prius' core values of Eco and Advanced Technology. The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic body kit including a uniquely styled rear diffuser, which enhances its already sleek appearance and maintains its 0.25 coefficient of drag. The aero kit also includes front and rear bumper spoilers and side skirts, which are complemented by race-inspired 17-inch forged wheels. Their higher strength-to weight ratio assists in keeping the corner weight down and performance up, while maintaining the Prius' overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius' rolling resistance.

The PLUS package delivers surprising traction and handling without sacrificing any fuel efficiency. Improved performance handling is achieved with the installation of sport-tuned lowering springs that provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A rear sway bar is added to reduce body roll for flatter, more stable cornering and maneuverability.

The package also includes exclusive floormats with a "PLUS" logo and a unique "PLUS" exterior badge.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota and will be available in limited production beginning in April 2011.

# # #

Toyota Prius PLUS Performance Package Features

- Seven-piece aerodynamic body kit includes uniquely styled rear diffuser, front and rear bumper spoilers, and side skirts

- 17-inch unique forged wheels

- 215/45R17 tires

- Lowering springs

- Rear sway bar

- Floormats with PLUS logo

- PLUS exterior badge

The Plug-in Prius

Overview

Everyone's buzzing about Plug-in Cars. So what's Toyota up to? The Prius Plug-in Hybrid Vehicle (Prius PHV). Based on the 3rd generation Prius, Prius PHV combines the proven practicality of Hybrid Synergy Drive® with compact, lightweight lithium-ion batteries to extend its fully electric driving range.

And now for the question on everyone's mind: timing. Prius PHV is expected to launch in 2012. How much? The price hasn't been set.

What are the advantages of Prius PHV?

The best of both worlds: electric-only driving for a maximum of approximately 13 miles, plus an anticipated 50 MPG-rated hybrid driving that totally eliminates range anxiety.
Full recharging from a standard 110V household electric outlet in only 3 hours.
The proven reliability of Prius HSD (Hybrid Synergy Drive®).

Battery

The idea of battery-powered cars is cool. But in reality, the weight, size, cost and durability of the large capacity batteries required to fully power Electric Vehicles (EV) are critical issues that aren't fully solved. Toyota's answer? Small lithium-ion battery packs that complement the proven Prius hybrid-electric power train.

Prius PHV's lithium-ion batteries are lightweight and compact, weighing a total of just 330 lbs. So you get useful EV power and driving range without the costs of an electric-only EV battery, while maintaining plenty of cargo space and seating for five. Also, charge time from a standard 110V household outlet is only 3 hours.

The powerful lithium-ion battery packs ensure strong, seamless acceleration up to approximately 60 mph on electric-only power.

Built to last for the life of the vehicle, Toyota's lithium-ion batteries have undergone more than three years of coordinated field testing in Japan, North America and Europe in a wide variety of climatic environments and driving conditions.

Why doesn't Prius PHV use a bigger battery? Prius PHV may not be for every driver. But, there is a significant population of drivers that travel less than 13 miles or so roundtrip per day or that have access to a standard 110V outlet both at work and at home. For these drivers, Toyota is of the belief that the smaller the battery in a PHV the better, both from a total life-cycle assessment (carbon footprint) point of view, as well as a cost point of view. Research has shown that plug-in hybrid vehicles with smaller batteries, charged frequently (every 20 miles or less) with average U.S. electricity produce less green house gas emissions than conventional hybrid vehicles. (According to a 2009 Carnegie Mellon University study).

Range

With a fully charged battery, Prius PHV can travel a maximum of approximately 13 miles in EV mode. Range will vary based on a variety of conditions and driving styles.

On electric-only power, Prius PHV can accelerate up to approximately 60 mph. Once the EV-mode charge is depleted, it resumes normal, full-hybrid mode and operates like a regular Prius. So Prius PHV drivers will experience the same useful and reliable range that Prius drivers have come to expect.

Wouldn't a bigger battery mean greater EV range? In theory, yes. But Toyota believes many Prius drivers don't want or need the trade-off in added weight, costs and charging time. Through ongoing research, including the Prius PHV demonstration program (see below), Toyota will be able to plan future PHV and Electric Vehicles to suit an even wider group of drivers.

Charging

Prius PHV doesn't require a special charging station. With a standard household 110V electrical outlet, you can recharge it in approximately three hours. With a dedicated 220V outlet, recharging takes just one and a half hours. It's that easy. And as more cities and businesses build public and private charging stations, it will be even easier.

TOYOTA A-BAT

A-BAT - modern versatility in a compact pickup

The A-BAT offers customers the versatility of hauling a standard 4x8 sheet of plywood one day, then taking a family on a camping trip the next. It features a four-foot bed with more flexibility than the standard pickup truck. The translucent roof panel slides open to allow for tall cargo in the cab; and the bed lengthens an additional two feet when the pass-through midgate is folded down into the cab.

The rugged exterior of the A-BAT is contrasted by the four-passenger modern interior. The door trim, shoulder, armrest and instrument panel pads and seat cushions are made of a tough, lightweight and comfortable material that can be selected for personalization. In addition, the colors are coordinated to enhance the sleek interior environment.

Inside, the A-BAT has a retractable, portable navigation unit with a seven-inch diagonal screen and Wi-Fi Internet. Other advanced features include a port for portable device assistant synchronization and a hard drive for digital music. The solar panels on the dash recapture energy from the sun to assist in the charging of the navigation unit, portable power pack and backlit information displays.

TOYOTA FT-CH / Prius c Concept

FT-CH

The FT-CH dedicated hybrid concept vehicle is the latest addition to Toyota's comprehensive advanced technology vehicle line up. With Hybrid Synergy Drive® as its core technology, Toyota is exploring many solutions for the future of mobility - from battery electric vehicles, to plug-in hybrids, to fuel cell hybrids, to conventional hybrids like the FT-CH concept.

Designed by ED2 design studio in Nice, France and revealed at the 2010 North American International Auto Show, this compact, nimble hybrid represents the expansion of hybrid options for the customer. The FT-CH is lighter in weight and more fuel efficient than the Prius. The concept is designed to target a lower price point than the Prius, thus appealing to a younger, less-affluent buyer demographic.

The CH stands for compact hybrid as in compact class and it's a concept that can best be defined by comparing it with the mid-size class Prius. The FT-CH captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.

At an overall length of 153 inches and width of 68.5 inches, the FT-CH is sized to be maneuverable and responsive. In spite of its compact size, the concept is designed for maximum passenger comfort and interior space.

In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America. To accomplish this, Toyota will launch eight all new hybrid models over the next few years. These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.

The heart of hybrid technology is its battery. Since the early 90's, during the early stages of first-generation Prius development, Toyota has been committed to in-house R&D of advanced nickel-metal hydride batteries. Through three generations of Prius and a total of seven full-hybrid models, it has systematically reduced size, weight and cost while improving energy density, quality and reliability.

Toyota's joint venture partnership with Panasonic has been a key element of its success in the advancement of hybrid technology. Later this year, Panasonic EV Energy (PEVE) will have three separate, fully operational production facilities with a combined capacity of more than one million units per year.

Maplewood Toyota